CENTRAL TELECOM AHEAD OF E-COMMERCE DEVELOPMENTS
The e-commerce revolution has presented customer-focused organisations with a whole host of new opportunities to enhance their relationships with their customers - and leading systems integrator Central Telecom is ahead of the field after embarking upon a progressive development programme aimed at exploiting the latest in web technology to provide unrivalled levels of service to its 250,000 customers.
The Burton-based company whose award-winning marketing strategy is one of the keys to its continued success, has just relaunched its website site and introduced a sophisticated e-business portal which gives its customers an additional means of purchasing its products and solutions.
The company, which was founded in 1985, always been at the forefront of the internet revolution. It created its first website six years ago and in the intervening years has continued to expand its web presence in line with its own dynamic expansion.
The new site www.central-telecom.co.uk, combines sophisticated web collaboration with simple navigation tools to create a unique interactive experience.
Designed by the company's in-house marketing team in conjunction with some of the country's leading web designers and technicians, it integrates seamlessly into the business process, complementing the other elements of the company's marketing mix.
The task of specifying both integrated communications solutions and stand-alone products has been simplified thanks to the Central Telecom site, which provides an invaluable source of information on every facet of the telecommunications market. It features up-to-date information on the latest developments in new technology, plus a comprehensive 'jargon buster' and FAQ's section.
In addition, it includes detailed information about the company's business partners, together with detailed case studies and customer testimonials. This is supported by user-friendly voice activation technology from a virtual person who helps visitors to navigate around the site. The site's real strength, however, lies in its powerful e-commerce capabilities.
On-line ordering a quick and easy procedure thanks to a comprehensive product catalogue with extensive search and help facilities. This is supported by full end-to-end response, including 'e-mail' and 'phone me' features, plus direct access to the company's customer service department.
A range of e-business portals, links and other marketing initiatives are also provided, including the facility to register for the company's seminar programme and other special events.
"Over the past 15 years Central Telecom has established itself as one of the UK's leading integrated communications and CRM specialists and our website forms an integral part of our marketing strategy," commented Marketing Manager Julie White.
"We are committed to customer care and our customers are now able to research our products and solutions at their leisure, confident in the knowledge that help is on hand from our technical experts should they need it.
"A two-way process of communication is the key to the success of any marketing campaign and the introduction of user groups, discussion groups and forums will generate positive interaction between Central Telecom and our customers," added Julie.
These latest developments, which has cost in excess of £10,000, are already reaping benefits for both the company and its customers, who range from SMEs to Blue Chip companies and public sector organisations. Within weeks of its launch, the site was voted runner-up in the Best Business to Business Category at the Big Chip Awards, one of the UK's most prestigious technology awards. More than 1,000 companies and individuals are already visiting the site every week.
