CENTRAL TELECOM WINS CRANE'S TOP DEFINITY AWARD
Burton-on-Trent-based Central Telecom has added to its growing list of industry accolades after receiving a special award from one of its principal business partners.
The company, which is one of the UK's leading suppliers of integrated telecommunications solutions, was voted Reseller of the Year by market leaders Crane for record-breaking sales of the Avaya Definity platform.
Business Development Director Spencer Bradshaw received a special award at Crane's 2001 Reseller Conference.
Central Telecom, which also operates satellite offices in Manchester and Guildford, achieved revenues in excess of £2.3m on the Avaya platform during the financial year ending June 2001.
Spencer Bradshaw attributes this unparalleled level of growth to the company's proactive marketing strategy:
"Over the years Central Telecom has developed a high level of understanding of the Avaya Definity platform and specifically targets those medium to large scale enterprises with the greatest communications requirements.
"We provide full systems integration for those customers looking to build links between contact technologies and enterprise data," added Spencer.
Robert Macdonald, Marketing Programmes Manager for Avaya Products at Crane praised for Central Telecom for its exceptionally high level of sales:
"It was particularly appropriate and pleasing that Central should win this award - they are exactly the kind of high potential BusinessPartner with whom is keen to forge partnerships. "Central Telecom were one of the first resellers to be awarded Gold status under the Avaya BusinessPartner programme, demonstrating an exceptional commitment to quality standards, customer care and sales expertise.
"The company's broad base of capabilities enables them to manage complex voice and data installations for both small to medium enterprises and global corporations alike," added Robert.
The latest accolade for Central Telecom follows hot on the heels of a number of other major awards. The company is accredited by all of the major names in the communications industry and can count the titles of Avaya Gold Strategic Alliance Partner, BT Premier Partner, Cisco Premier Partner; Korus Platinum Partner amongst its growing list of credits. It was voted runner-up in the best Business to Business website category at this year's Big Chip Awards and most recently was ranked in the Deloitte & Touche Fast 50 Technology Awards.
Over the past 15 years the company has established itself as a specialist in the implementation of bespoke telecommunications solutions and has more than 200,000 end-users throughout the UK, ranging from SMEs to Blue Chip companies and public sector organisations.
